Allwyn Player Protection Lab

The Allwyn Player Protection Lab is our research and innovation programme dedicated to fostering new approaches, concepts and studies in the field of player safety. From digital innovation to player engagement, we are committed to working in collaboration with academics, experts and researchers to further the evidence base to benefit of players globally.

Apply for funding

Apply here

We are inviting applicants from across the academic, expert and research community to take forward proposals to advance our understanding of player safety. The focus for this year’s lab programme is on empowering players and driving positive play behaviours.

Digital Innovation

To consider new and novel approaches

Positive
play

Using messaging to drive positive play

Safer gaming tools

Developing effective safer gaming tools

Applicants will be judged in accordance with the following

Is your project eligible?

Innovation & Originality

We want to collaborate on research which addresses a clear gap in current approaches to player safety. For example, are there behavioural science approaches we can draw upon to empower or encourage the uptake of tools?

Real-World Impact

The Player Protection Lab is driven by delivering real-world impact. This includes the relevance of the research to the products and markets Allwyn operates within. Can the research be applied in practice to improve safety standards across the industry?

Robustness of Methodology

We are open to a range of research methodologies and approaches – including novel approaches and proof of concepts – but want to ensure the outcomes delivered are based on a robust methodology and evidence-led. This will therefore be a core component of the selection process.

Statement

Innovation through the Allwyn Player Protection Lab continues to evolve, creating world class standards to make our players safer when taking a chance.