Allwyn brings inaugural Allwyn x McLaren Racing event to Athens

Lucerne, Switzerland, 24 August 2026: Allwyn AG (Allwyn), the multi-national lottery and gaming company, and McLaren Racing are bringing Formula 1® closer to fans in Greece. On 3rd October 2026, Allwyn x McLaren Racing: Live in Athens will mark the first event in a global series designed to create immersive experiences for fans.

Allwyn will host the reigning Formula 1® World Constructors' Champions at a live showrun outside of the Olympic Athletic Center of Athens (OAKA). Steeped in centuries of sporting history, Athens will experience the iconic speed, glamour and entertainment of the pinnacle of motorsport.

In a landmark moment for both Greece and Allwyn, thousands of fans will have the chance to see the 2025 Formula 1® World Constructors' Championship-winning car and Ayrton Senna’s legendary McLaren MP4/6 Formula 1® car roar through OAKA on a bespoke track. Moreover, fans will get to enjoy watching the two-time World Champion Mika Häkkinen, who won his titles with McLaren, behind the wheel once again. Former F1 drivers and talent will be in attendance, alongside modern and heritage show cars on display, and unique fan zone and entertainment experiences will make the event unforgettable.

This event is the first of a brand-new global series bringing immersive motorsport experiences directly to fans in key Allwyn markets, such as Greece. It’s just one of the many ways Allwyn brings more – more thrills, more excitement and more chances for fans to get closer to the world of Formula 1®.

Pavel Turek, Chief Officer Global Partnerships at Allwyn, said: “Launching this global event series in Athens is a major milestone for our partnership with McLaren Racing. At Allwyn, we are always looking to bring more – whether that’s more unforgettable moments or more fans closer to the sports and entertainment they love. Bringing more speed, thrills and excitement to this iconic sporting location is the perfect way to introduce our international event platform and entertain more fans around the world.”

Jan Karas, Chairman and CEO at Allwyn Hellas, said: “We are incredibly proud to bring an event of this scale to Athens. We’re expecting to welcome thousands of fans in October, which will make Allwyn x McLaren Racing: Live in Athens one of the largest motorsport fan experiences ever held in Greece. This demonstrates our commitment to delivering world-class entertainment and unforgettable experiences to our customers and Greek motorsport fans.”

Louise McEwen, Chief Marketing Officer at McLaren Racing, said: “Our fans are at the heart of everything we do at McLaren Racing, and while not everyone can experience a Grand Prix weekend in person, we’re always looking for ways to bring the team closer to them. We’re excited to partner with Allwyn to bring this unique event to Athens and connect with our passionate and growing fan community in Greece.”

Formula 1® and McLaren fans are encouraged to follow Allwyn and McLaren Racing channels for further announcements, including news on experiences, talent and event details.

ENDS

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Notes to editors

About Allwyn

Allwyn AG is a multi-national gaming entertainment company, lottery-led and with leading market positions and trusted brands across Europe and North America, listed on Euronext Athens. Its purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.

About McLaren Racing

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 23 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren Mastercard F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driver Development Programme members Ella Lloyd and Ella Stevens. The team also competes in the F1 Sim Racing World Championship as McLaren F1 Sim Racing Team.

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.

About Allwyn’s partnership with McLaren Racing

Allwyn and McLaren Racing share the principles of innovation, high performance and excellence, and the partnership will help both brands drive awareness to global audiences.

Together, Allwyn and McLaren will give fans unparalleled access to McLaren through exclusive behind-the-scenes content, live fan experiences, and unlocking more possibilities for fans to enjoy the sport.

Importantly, the collaboration will provide a powerful global platform for Allwyn to drive responsible gaming awareness among a highly engaged audience.

About Allwyn’s partnership with Formula 1

Allwyn’s multi-year partnership with Formula 1® represents a drive towards increased global awareness for Allwyn, with the sport’s 24 races across the globe.

The partnership will reinforce Allwyn's position as an international brand driving community impact across the world, in support of its global growth plans.

At the heart of the partnership is the development of initiatives that will support the company’s ambition to be a positive contributor to society globally. With Allwyn and Formula 1® equally committed to empowering fans and local communities, the partnership will give Allwyn the opportunity to utilise the sport’s ever-growing international fan base to celebrate those making positive change, sharing these inspiring stories on a global level.